Preliminary communication

THE VALUATION OF THE ENTERPRISES AND PRODUCTS COMPETITIVENESS

H. L. Popa
L. R. Pater

Abstract

The increase of the enterprise competitiveness in the enlarged European Union imposes, firstly, a good knowledge of the competitiveness factors and a pragmatic rigorous valuation of the competitiveness at the micro level (cluster, firm, business, and product), in correlation with the competitiveness at the macro level (continent, country, and region) and the mezzo level (county, zone, and locality). New concepts, models and methods have been analysed and developed in this field: the competitiveness typology; the competitiveness metaperformances (flexibility, value, liquidity, efficiency) and factors at the micro level; the competitive capacity of enterprises; integrated valuations of the competitiveness (value in
the market/segment/niche, competitiveness profile, score).

Keywords

competitiveness; factors; enterprise; product; valuation methods of the competitiveness

Hrčak ID:

8845

URI

https://hrcak.srce.hr/8845

Publication date:

30.6.2006.

Visits: 3.048 *