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EFZG working paper series , No. 08, 2011.

  • Publication date: 24.11.2011.
  • Published on HRČAK: 24.03.2015.

Table of contents

Full text

The effects of cause and donation size of cause-related marketing program on consumers' intention to buy (page 1-14)

Dubravka Sinčić Ćorić, Nataša Kurnoga Živadinović, Marija Dropuljić
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