International journal of multidisciplinarity in business and science, Vol. 7 No. 11, 2021.

Table of contents

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GENERATION Y PERCEPTION AND SATISFACTION IN ONLINE PURCHASING PROCESS (page 5-12)

PERCEPCIJA I ZADOVOLJSTVO Y GENERACIJE U PROCESU ONLINE KUPOVINE (page 5-12)

Ivan Kelić
Preliminary communication

ULOGA STAVOVA LOKALNOG STANOVNIŠTVA O ZAGREBAČKOM ADVENTU KAO DIO IMIDŽA DESTINACIJE (page 13-26)

THE ROLE OF LOCAL POPULATION ATTITUDES ABOUT ZAGREB ADVENT AS PART OF THE DESTINATION IMAGE (page 13-26)

Ella Baljkas, Krešimir Dabo
Preliminary communication

SUSTAINABLE B2B MARKETING (page 27-35)

ODRŽIVI MARKETING NA TRŽIŠTIMA POSLOVNE (B2B) POTROŠNJE (page 27-35)

Dubravka Sinčić Ćorić
Review article

KONCEPTUALNI MODEL UTJECAJA DVOLIČNE ORGANIZACIJSKE KULTURE NA DIGITALNU TRANSFORMACIJU POSLOVANJA (page 36-42)

THE CONCEPTUAL MODEL OF AMBIDEXTROUS ORGANIZATIONAL CULTURE INFLUENCE ON BUSINESS DIGITAL TRANSFORMATION (page 36-42)

Tomislav Baković
Review article

SMALL AND MEDIUM-SIZE ENTERPRISES IN THE FEDERATION BOSNIA AND HERZEGOVINA – CONDITIONS, PROSPECTS AND BUSINESS IN THE SHADOW OF PANDEMIC (page 43-50)

MALA I SREDNJA PODUZEĆA U FEDERACIJI BOSNE I HERCEGOVINE – STANJE, PERSPEKTIVE I POSLOVANJE U SJENI SVJETSKE PANDEMIJE (page 43-50)

Danijela Martinović, Ljiljan Veselinović, Jasmina Mangafić
Professional paper

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