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Market-Tržište , Vol. 35 No. 1, 2023.

  • Publication date: 09.06.2023.
  • Published on HRČAK: 09.06.2023.

Table of contents

Full text

Uvodnik (page 5-6)

croatian pdf 70kb
Editorial preface (page 5-6)

Đurđana Ozretić Došen
Editorial

english pdf 70kb
Using Supervised Machine Learning Methods for RFM Segmentation: A Casino Direct Marketing Communication Case (page 7-22)

Danijel Bratina, Armand Faganel
Original scientific paper

english pdf 381kb
The Role of Store Environment Cues on Store Personality and Store Image (page 23-40)

Elif Taşkın, Zehra Bozbay
Original scientific paper

english pdf 616kb
What Influences Croatian Consumers’ Wine Choice? (page 41-56)

Ivana Alpeza, Ivan Nižić, Zrinka Lukač
Preliminary communication

english pdf 186kb
Data-Driven Market Segmentation: The Case of Medical Tourists in Lebanon (page 57-75)

Samar Billi Noaman, Mazen Jabbour, Daniel Range, Leonardo Mataruna-Dos-Santos
Preliminary communication

english pdf 216kb
Information Commerce (i-Commerce) Usage and Purchase Decisions Among University Students During COVID-19 (page 77-92)

Norzaidi Mohd Daud, Raja Nur Hannah Fatimah Raja Mohd Hashimb, Anis Irdina Yang Asri, Nurul Haslinda Mohd Azmaruza, Syed Amir Zakir Syed Azizi
Preliminary communication

english pdf 260kb
The Influence of Social Media Marketing Activities on TikTok in Raising Brand Awareness (page 93-110)

Elvin Sheak, Sham Abdulrazak
Preliminary communication

english pdf 310kb

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