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  • Publication date: 30.12.2023.
  • Published on HRČAK: 17.05.2024.

Table of contents

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KORIŠTENJE INFORMATIČKE TEHNOLOGIJE I ANALITIKE U SPORTSKIM MEDIJIMA (page 7-16)

Krešimir Lacković, Gordana Tkalec, Ivan Pavić
Original scientific paper


ARTIFICIAL INTELLIGENCE IN POLITICAL CAMPAIGNS (page 17-28)

Zoran Tomić, Tomislav Damnjanović, Ivan Tomić
Preliminary communication


USE OF CONFIDENTIAL INFORMATION BY PUBLIC RELATIONS PRACTITIONERS AND ITS REPRESENTATION IN ETHICAL CODES (page 29-39)

Anita Kovačič Čelofiga, Tina Tomažič
Original scientific paper


MULTIMEDIJALNI SADRŽAJI U OBJAVAMA NOVINSKIH AGENCIJA (page 41-47)

Ilija Musa, Monika Ćubela Savić, Ivan Ćubela
Preliminary communication


UTJECAJ TEHNOLOGIJE NA RAZVOJ I AFIRMACIJU ODNOSA S JAVNOŠĆU – OD PAMFLETA DO UMJETNE INTELIGENCIJE (page 49-60)

Antonia Tomaš, Petra Kuhar, Nevena Ladić
Review article


ARTIFICIAL INTELLIGENCE IN MARKETING AND PUBLIC RELATIONS OF BUSINESS ORGANIZATIONS (page 61-69)

Damir Vasilj, Inja Stojkić, Nikica Bubalo
Review article


SVJESNOST O NESVJESNOME: PERCEPCIJA I STAVOVI POTROŠAČA O NEUROMARKETINŠKIM TEHNIKAMA TRGOVAČKIH LANACA U REPUBLICI HRVATSKOJ (page 71-79)

Danijel Labaš, Davor Trbušić, Tania Pukljak
Preliminary communication


MUTUAL PERCEPTION AND COOPERATION OF JOURNALISTS AND PUBLIC RELATIONS PROFESSIONALS WORKING IN CROATIAN PUBLIC AND STATE INSTITUTIONS (page 81-95)

Matea Cvjetković, Željka Perić, Kristina Čirjak
Preliminary communication


SPORT AND NATIONAL IDENTITY (page 97-103)

Ivan Tomić
Review article


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