Market-Tržište, Vol. 37 No. 1, 2025.

Table of contents

Full text

Uvodnik (page 5-7)

Editorial preface (page 5-7)

Đurđana Ozretić Došen
Editorial

Shopping on a Social Planet: The Mediating Role of Trust (page 9-32)

Wan Rasyidah Wan Nawang, Intan Fatimah Anwar, Amalina Mursidi, Najwa Mohd Najibd, Raja Azhan Raja Mamat
Preliminary communication

The Impact of Cultural Congruence in Media Sponsorships on Iconic Brand Desirability: Moderating Effects of Cultural Fandom and Threat Perception (page 33-51)

Gedas Kučinskas
Preliminary communication

Exploring Collaborative Marketing Strategies for Sustainable Growth in Tea Tourism: A Systematic Literature Review (page 53-71)

Herman Mahendra Abeykoon
Review article

The Influence of Atmospheric Cues on Impulsive Buying Behavior: Exploring the Roles of Utilitarian and Hedonic Browsing (page 73-94)

Mehmet Ozan Karahan, Fatih Şahin
Original scientific paper

Enchancing Point of Sale Materials for Consumer Engagement: A Neuromarketing Approach (page 95-107)

Polona Dakič, Armand Faganel
Original scientific paper

A Systematic Review of Museum Marketing Research: Key Insights and Future Research Directions (page 109-134)

Tanja Komarac
Review article

Trust Me, I’m Agreeable: The Role of Perceived Host Personality Traits in Airbnb Booking Intention (page 135-153)

Morana Fudurić, Elena Puljić, Sandra Horvat
Original scientific paper

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