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Economic research - Ekonomska istraživanja , Vol. Special Issue No. 2, 2012.

  • Publication date: 01.12.2012.
  • Published on HRČAK: 19.06.2013.

Table of contents

Full text

MARKET ORIENTATION, BUSINESS INNOVATION AND HRM IN TOP SLOVENIAN EMPLOYERS (page 1-20)

Matvež Rašković, Barbara Mörec, Maja Makovec Brenčič
Original scientific paper


THE ROLE OF SUBJECTIVE KNOWLEDGE AND PERCEIVED CONSEQUENCES IN SHAPING ATTITUDE AND INTENTION TOWARD DIGITAL PIRACY (page 21-32)

Mateja Kos Koklic, Domen Bajde, Barbara Culiberg, Irena Vida
Original scientific paper


THE SPECIFIC APPEARANCE OF BRAND LOYALTY IN GENERATION Y CONSUMTPTION (page 33-46)

Szabolcs Pronay, Erzsebet Hetesi
Original scientific paper


AN ANALYSIS OF THE REASONS ATTRIBUTED BY SPANISH UNDERGRADUATES TO CSR IN ORGANIZATIONS AND ITS IMPLICATIONS FOR CONSUMER BEHAVIOR (page 69-82)

José Luis Vázquez, Ana Lanero, Helena M. Alves, Pablo Gutiérrez, M. Purificación García
Preliminary communication


CHALLENGES OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (e-CRM) IN RENT-A-CAR SECTOR IN BOSNIA AND HERZEGOVINA (page 103-116)

Almir Peštek, Anđela Lalović
Preliminary communication


CONSUMERS’ OPINIONS ON GENDER STEREOTYPING IN ADVERTISING (page 117-126)

Petra Kolman, Ana Tkalac Verčić
Preliminary communication


PERCEPTION OF INTERNET MARKETING ACTIVITIES AMONG STUDENT POPULATION IN CROATIA (page 127-138)

Željka Marčinko Trkulja
Preliminary communication


PRICE DEVELOPMENTS IN THE HOSPITALITY INDUSTRY IN SLOVENIA (page 139-152)

Sergej Gričar, Štefan Bojnec
Review article


MARKETING ASPECTS OF SOCIAL NETWORKS (page 155-174)

Antun Biloš, Ivan Kelić
Review article


INTERNET MARKETING COMMUNICATION OF TOURIST DESTINATIONS: REVIEW OF DMO WEBSITES IN EUROPE (page 175-188)

Iva Slivar, Danijela Križman Pavlović
Review article


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