Review article

Traditional rural identity of Istria – its recognition and involvement in tourism product

Pavlo Ružić ; Institute for Agriculture and Tourism, Poreč, Croatia
Ivana Medica ; Faculty of Teacher Education, Zagreb

Abstract

The paper explores the traditional rural identity and the possibility of its integration in the rural tourism product. There are two main objectives of the research. Firstly, to define traditional rural identity and secondly, to find the model to include it in the rural tourism
product. Regarding these goals the hypothesis of the paper was that by including traditional rural identity in the rural tourism product it becomes more interesting, more acceptable and more competitive on the market. In order to prove the hypothesis, research was conducted
in the rural tourist destination of Istria. The methods we used were interview and survey. We interviewed the inhabitants of Istria, at the age of 60 and over who lived in and knew the identity of a traditional village. We asked the tourists in Istria whether they found the traditional village identity interesting and accepted it in the rural tourism product.

Keywords

traditional rural identities; rural tourism product; rural environment; competitiveness; the values of traditional rural practice; natural environment

Hrčak ID:

67298

URI

https://hrcak.srce.hr/67298

Publication date:

2.5.2011.

Article data in other languages: croatian

Visits: 3.390 *