Original scientific paper
THE PROTECTIVE ROLE OF UNIFORMS AND THEIR COMMUNICATION POWER IN SOCIETY
Sonja Šterman
; Studio Design, Slovenia
Abstract
Uniforms as directly or indirectly part of each our steps, in the various institutes and complexes, whose staff wear uniform. A good visual image of the garment is, next to the full communications strategy, the most important for building a corporate identity. What is the impact of a uniformed person on society and how does society accept uniforms? What is the role of uniforms? How do people who are wearing uniforms accept them and how do they project the image of the company through uniforms? What does uniform symbolise in society? From what kind of fabrics should the uniform be made? What is the correlation of clothing, fashion and uniforms?
Keywords
uniforms; communication; society; company; user
Hrčak ID:
67720
URI
Publication date:
25.1.2011.
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