Review article
Problems in the strategy implementation process in croatian companies
Tomislav Radoš
Abstract
This paper provides an analysis of the problems in the strategy implementation process in Croatian
companies based on the research conducted in Croatian companies in the years 2004, 2005 and 2006.
Research results show that problems in the strategy implementation process occur with equal intensity,
regardless of the company’s characteristics (size, age and life cycle of the industry). The key problems in
the implementation process are: poor communication (information exchange) between employees and organizational
units responsible for the strategy implementation process, non-adjustment of organizational
structure to suit the defined strategy, lack of clear definition of key tasks and activities of all participants
in the implementation process, inadequate information system of control over the process of strategy
implementation, lack of clearly defined operational plans and directions for strategy implementation, and
lack of clearly defined responsibilities and authorities of key employees.
Keywords
strategy implementation; problems in the implementation process; Croatian companies
Hrčak ID:
70563
URI
Publication date:
10.7.2011.
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