Original scientific paper
https://doi.org/10.5559/di.20.4.05
DIMENSIONS OF NATIONAL INNOVATION CULTURE IN CROATIA Content Validity of Hofstede's Dimensions
Jasminka LAŽNJAK
orcid.org/0000-0002-6699-9676
; Faculty of Humanities and Social Sciences, Zagreb
Abstract
Faced with the challenge to increase the level of innovation in
science and technology many societies have developed a
national innovation system as a form of public policy programs.
If innovative culture is crucial for the adoption and development
of new technologies, it is of great importance to explore the concept
and possibly find out which type of culture is more innovative
than others. Presented in the paper are the results of the first
empirical study of innovation culture in Croatia based on a survey
on the representative sample of Croatian population. Drawing
on Hofstede's concept of dimensions of national culture,
Croatian national innovation culture is operationalized as a set of
value orientations and norms (uncertainty avoidance, individualism,
masculinity – femininity, long-term or short-term orientation,
and power distance). Four scales based on Hofstede's dimensions
were constructed, which mainly support the content validity of his
concept. They could be used to measure differences in innovative
capacity between groups and regions. The analysis shows the presence
of multiple dimensions of innovation culture in Croatia that
might hinder innovation capacity, but this doesn't necessary lead
to the conclusion that we can identify one type culture elements
as the only model for strengthening the innovative culture.
Keywords
national innovation culture; dimensions of national culture; Hofstede; Croatia
Hrčak ID:
75850
URI
Publication date:
31.12.2011.
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