Original scientific paper

DENTAL TOURISM DEVELOPMENT IN THE SARAJEVO REGION

Boris Tihi ; The School of Economics and Business, University of Sarajevo, Bosnia and Hercegovina
Almir Peštek orcid.org/0000-0001-5958-4993 ; The School of Economics and Business, University of Sarajevo, Bosnia and Hercegovina

Abstract

Dental tourism, as a special form of medical tourism, signifies a constant increase in travelling outside one's country with the aim of obtaining dental care. The factors that lead to a rise in the popularity of medical tourism in genera! inchide high prices of health care services in (developed) countries, lack of choice for specific groups of health insurance beneficiaries, length of the waiting period for individual services, possibility of quiek, easy and cheap travelling, and the globalisation of knowledge. Having in mind the possibilities and tourist potential of the Sarajevo region, and the local dentist offer with the favourable prices and high quality of service, it is plausible to assume that the Sarajevo region possesses the necessary prerequisites to develop this form of tourism.
This paper presents development of medical and dental tourism in the world and an analysis of the practices in the area of dental tourism, together with the analysis of possibilities and determination of factors affecting the marketing strategy of dental service providers in the Sarajevo region.

Keywords

tourism development; dental tourism

Hrčak ID:

76243

URI

https://hrcak.srce.hr/76243

Publication date:

1.12.2009.

Article data in other languages: croatian

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