Conference paper

SUSTAINABLE WELLNESS TOURISM: GOVERNANCE AND ENTREPRENEURSHIP ISSUES

Pauline J. Sheldon ; School of Travel Industry Management, University of Hawaii, Honolulu, Hawaii
Sun-Young Park ; School of Travel Industry Management, University of Hawaii, Honolulu, Hawaii

Abstract

This paper examines the management of the space in which the Wellness experience occurs, and analyzes the components of a sustainable Wellness destination. It exainines strategies used by various destinations and discusses the advantages and disadvantages of developing such a sector. The ways in which this fteld overlaps with the conference themes of governance and entrepreneurship are examined. Wellness tourism can be based on many different supply modalities and customer experiences and these are discussed in the paper. The resources, natural and human are discussed, and the need to focus on indigenous cultures and unique natural resources is develope. A sustainable model for Wellness tourism is presented and recommendations are made for destinations planning to enter this market.

Keywords

supply modalities; strategy; competitive; destination; resources; Wellness tourism

Hrčak ID:

76289

URI

https://hrcak.srce.hr/76289

Publication date:

1.12.2008.

Article data in other languages: croatian

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