Review article

DESTINATION IMAGE LITERATURE - 2001 TO 2007

Steven Pike ; School of Advertising, Marketing & Public Relations, Queensland University of Technology, Brisbane, Queensland, Australia

Abstract

The topic of destination image has become one of the most popular in the tourism literature. A review of 120 destination image articles published in the literature between 2001 and 2007 was undertaken to provide researchers with a reference guide to the context, method and focus of previous studies. The analysis follows a previous study by Pike (2002), which reviewed 142 destination image papers published during the period 1973 -2000. Collectively, the two analyses categorize over 260 papers from the first 35 years of published destination image research. Key issues to emerge from the current review include: the exponential increase in studies related to destination image, a continued lack of qualitative methods, lack of an explicit travel situation, and the risk of uninformed responses.

Keywords

destination image; travel situation; uninformed responses

Hrčak ID:

76324

URI

https://hrcak.srce.hr/76324

Publication date:

1.12.2007.

Article data in other languages: croatian

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