Original scientific paper

AN INVESTIGATION OF THE INTERCULTURAL COMPETENCE OF TOUR GUIDES IN GREAT BRITAIN

Rong Huang ; Plymouth Business School, University of Plymouth, UK
Wenjun Wang ; Institute of Tourism Management, Tianjin University of Commerce, Tianjin, China

Abstract

The paper explores the importance of the intercultural competence of tour gtiides in Great Britain, as perceived by tourists from Mainland China; it also assesses the quality of the tour guides' performance when performing their duties. Shanghai, Beijing and Guangzhou are the primary geographic sources of Chinese outbound tourists; a questionnaire survey at the international airports in these three cities produced 462 usable questionnaires. The conclusion provides insights into the training that is needed by tour guides, and also into potential improvements to the experiences of the growing numbers of tourists from Mainland China when participating in guided tours.

Keywords

tour guides; intercultural competence; Chinese outbound tourists; importance-performance analysis

Hrčak ID:

76325

URI

https://hrcak.srce.hr/76325

Publication date:

1.12.2007.

Article data in other languages: croatian

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