Preliminary communication
Relationship of Croatian media to English language: Snobs or trendsetters?
Tina Barbarić
Abstract
English language as a lingua franca of modern times enters many world languages, including Croatian. Thus, there is nowadays a discussion about how desirable or dangerous penetration of English into Croatian is. The language purists feel that Croatian should be purified from all (excessive) foreign words, while liberal contextualists are more open to observing new trends which impose more frequent (and unselective) use of mostly English terms, as English is a prestigious and omnipresent language. This paper deals with the Anglo-American influence on language used in domestic (unspecialized) media; it firstly tries to define the term of croenglish language and to discover if that hybrid is promoted by the domestic journalists, and finally to see if media consumers are open or reserved to the use of foreign (English) terms.
Keywords
languages in contact; loanwords; pseudo-anglicisms; journalistic functional style; hybrid language; croenglish
Hrčak ID:
77900
URI
Publication date:
28.12.2011.
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