Original scientific paper

COMPETITIVE ADVANTAGE AND E-BUSINESS STRATEGY

Neven Vrček ; Faculty of Organization and Informatics, University of Zagreb, Varaždin, Croatia
Josip Brumec ; Faculty of Organization and Informatics, University of Zagreb, Varaždin, Croatia
Dragutin Kermek ; Faculty of Organization and Informatics, University of Zagreb, Varaždin, Croatia

Abstract

Frequent changes of modern technologies combined with speed and continuous evolution of electronic business present significant problem for the enterprise. Such fast flow of changes suggests business concepts almost contradictory with strategic approach to management and information system development. The proponents of this business philosophy argue that strategic approach is not suitable in modern, fast changing, conditions. The most important attribute they give to the new enterprise is agility. This paper shows that without proper strategy in electronic business environment enterprise loses its competitive advantage. Electronic business has significant negative impact on competitive advantage. For most of the enterprises agility is not the appropriate answer because organizations are inherently slow. They can be guided only by adequate strategy. Competitive advantage must arise from complementary approach to classic and e-business concept.

Keywords

electronic business; business strategy; strategic planning of information system

Hrčak ID:

78471

URI

https://hrcak.srce.hr/78471

Publication date:

13.12.2002.

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