Original scientific paper
Consumer Needs - The Base of Attitudes for Purchasing Foreign Products and Brand Products
Ma³gorzata Bartosik-Purgat
; Poznañ University of Economics, Poznañ, Poland
Abstract
Consumer behavior is a popular marketing research area. There are many different factors influencing the way the identities behave. Consumer needs are the first step in the process of consumer behavior, they influence the consumers` decisions and that’s why they form the base for marketing activities of companies. The main purpose of this paper is to show the differences of needs between young consumers from European countries (Poland, Czech Republic, Spain, Portugal, France, Germany, Finland and Great Britain) and their relations to attitudes for buying foreign and brand products.
Keywords
brand products; ethnocentrism; consumer needs; European cultures; marketing implementation
Hrčak ID:
78673
URI
Publication date:
1.12.2008.
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