Original scientific paper

Social Responsibility Management in Polish Companies

Adriana Paliwoda-Matiolañska ; Cracow University of Economics, Kraków, Poland

Abstract

Trends and changes occurring in the environment show that the social responsibility will play an increasingly important role in shaping the economic reality. The influence of non-material factors on the company’s value increases, as well as the social awareness. This article presents the evolution of the term of social responsibility, the model of social responsibility system and the practice of Polish companies with respect to CSR from the perspective of a survey among representatives of top management. As a result of the survey it has been determined that top management in Polish companies identifies social responsibility in the context of a model of business management as one of the elements which contribute to the achievement of desirable economic results, and attributes less value to voluntary social commitment in form of charity.

Keywords

corporate social responsibility; stakeholders; social responsibility management, social and economic value

Hrčak ID:

78726

URI

https://hrcak.srce.hr/78726

Publication date:

1.12.2010.

Visits: 1.069 *