Professional paper

BANK COMMUNICATION WITH THE PUBLICS

Jadranka Kunac ; Raiffeisen Bank, Zagreb, Croatia

Abstract

After a thousand years of dissemination, the new economy has brought about a system of public communication that rests on dialogue as a mutual and active processing of information. The fast, global development of technology could not miss the banking institutions which soon realized the advantages of information technology. Subsequently, new models of communication became inevitable. Besides developing new communication tools, the crucial moment is signified by distribution of products and services to the clients, the point at which a product or a service either declines or survives. The competence of employees, their sales skills combined with all those minor, verbal, non -verbal and visual skills, and their personalities supported by informational and marketing logistics, constitute important determinants of the sales process. The level of communication with a client works on a large scale, ranging from a very limited one to a complex consulting. The quality of the relationship between employees and clients represents the basis upon which clients form their opinion about the bank and decide whether they wish to remain its client or not.Clients are the bank's greatest asset and their satisfaction is perceived as the target, the means and the standard by which both internal and external communication in the bank is measured.

Keywords

communication; bank; clients

Hrčak ID:

79539

URI

https://hrcak.srce.hr/79539

Publication date:

7.3.2012.

Article data in other languages: croatian

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