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Proceedings of Rijeka Faculty of Economics : Journal of Economics and Business, Vol. 30 No. 1, 2012.

Original scientific paper

An integral approach to corporate environmentalism and its application to a country in transition

Janez Prašnikar ; Faculty of Economics, University of Ljubljana. Ljubljana, Slovenia
Irena Ograjenšek orcid id orcid.org/0000-0002-2248-1517 ; Faculty of Economics, University of Ljubljana. Ljubljana, Slovenia
Marko Pahor ; Faculty of Economics, University of Ljubljana. Ljubljana, Slovenia
Domen Bajde ; Faculty of Economics, University of Ljubljana. Slovenia
Domen Trobec ; Faculty of Economics, University of Ljubljana. Ljubljana, Slovenia

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Abstract

In this paper we propose and implement an integral approach to corporate environmentalism. Our integral model accounts not only for corporate environmentalism motivation and conception but also for corporate environmentalism mode and speed of implementation. A broad range of identified corporate environmentalism dimensions helps characterize fi ve basic groups of companies we propose to name “non-compliers,” “legalistic incrementalists,” “greenwashers,” “incremental innovators,” and “radical innovators.” We then seek to empirically verify the soundness of the proposed integral typology by surveying a large sample of Slovenian manufacturing companies. Maximum likelihood probit estimation, exploratory factor analysis, cluster analysis and
binary logistic modeling are used in the empirical analysis. Our main conclusions are twofold: (1) The integral approach to corporate environmentalism works: in the framework of a small open transitional economy, the model differentiates well
among different groups of companies. (2) There are no radical innovators among Slovenian companies, and less than one third of the companies are actively thinking and acting in line of environment-friendly processes and products. This fi nding can be partially explained by the fact that Slovenian economy still has some transitional characteristics.

Keywords

Corporate environmentalism; integral analysis; ISO 14001 certificate; managerial perceptions; survey research

Hrčak ID:

83352

URI

https://hrcak.srce.hr/83352

Publication date:

19.6.2012.

Article data in other languages: croatian

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