INDECS, Vol. 10 No. 2, 2012.
Original scientific paper
https://doi.org/10.7906/indecs.10.2.11
An Analysis of Text Genres Belonging to Bilateral Commissive Text Types Used in the Management of Multinational Corporations for Communication Purposes
Suzana Jurin
orcid.org/0000-0002-1241-1902
; Faculty of Humanities and Social Sciences, University of Rijeka, Rijeka, Croatia
Abstract
The aim of this article is to present and analyse text genres of the bilateral commissive type that are mostly used in management communication for attaining objectives of a particular corporation. This paper aims at providing a linguistic analysis of the text. Materials which have been used for the analysis of text genres and text types are based on theoretical principles of text linguistics. The literature and research related to the link between corporate discourse and corporations’ ideologies will not be taken into consideration in this paper. This topic will not be considered as important for this research.
Text genres are dealt with in this paper as implementations of texts in communication. Their communicative function is the most important classification parameter. The analysis of text genres belonging to bilateral commissive text types that can be found in the corpus, aims at showing that management uses a specific vocabulary, grammatical structures and syntax in the communication by means of bilateral commissives and that text genres which have been analysed according to their micro structural and macro structural features make up a specific communication model that management uses in a given communicational situation.
Keywords
management of companies; corporations and institutions; specific communication models of management; text genres; text types; commissives; bilateral commisives
Hrčak ID:
83607
URI
Publication date:
30.6.2012.
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