Original scientific paper

Adoption of Anglicisms in speech on Croatian TV networks

Anita Runjić-Stoilova orcid.org/0000-0001-5060-2083 ; Faculty of Humanities and Social Sciences Split
Anamarija Pandža

Abstract

The aim of this paper is to find out to which extent anglicisms are adopted into Croatian
language. Also, the paper is trying to answer the question if the HTV (Croatian television) as a
national public television cares the most about preserving the language standard. When we talk
about preserving the language standard, we mean avoiding the anlicisms or their phonological,
morphological, semantic and sintactic adaptation to the rules of Croatian language. For this
purpose, programmes of two commercial televisions (RTL television and NOVA television) and
public television (HTV) has been analized. The results show that the anglicisms are most frequently
adopted in the HTV programme, and most rarely adopted in the RTL television programme.

Keywords

anglicism; Croatian standard language; Croatian networks

Hrčak ID:

86305

URI

https://hrcak.srce.hr/86305

Publication date:

15.12.2010.

Article data in other languages: croatian

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