Original scientific paper

DOMESTIC CULTURAL TOURISM DEMAND: THE CASE OF THE COUNTY OF SPLIT-DALMATIA

Renata Tomljenović orcid.org/0000-0003-4649-7916 ; Institute for Tourism, Zagreb, Croatia
Zvjezdana Hendija orcid.org/0000-0001-7390-5052 ; Faculty of Economics & Business University of Zagreb, Zagreb, Croatia
Mili Razović ; Tourism Board of the County of Split-Dalmatia, Split, Croatia

Abstract

The aim of this research is to ascertain the volume of regional demand for cultural tourism attractions and events and, in particular, to investigate the role that the cultural capital plays in the propensity to visit these attractions and events. As expected, the results showed that the participation in cultural activities most often takes place locally. The most popular types of cultural activities were visiting heritage sites and museums followed by the popular music concerts. However, the expectations that cultural participation could be effectively predicted by the education and incomewere only partly supported by the results. In terms of income, there is a positive relationship between level of income and participation in cultural activities. This relationship is not so pronounced when it comes to the activities belonging to high-brow culture where it is the level of education that might be a strong predictor of participation. It might be that in the modern societies, where the income is not necessarily proportional to the level of education, the education is a better reflection of cultural consumption.

Keywords

cultural tourism; domestic demand; cultural capital

Hrčak ID:

86554

URI

https://hrcak.srce.hr/86554

Publication date:

1.6.2011.

Article data in other languages: croatian

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