Preliminary communication

STATISTICAL DIFFERENCES BETWEEN SLOVENIAN SPORTS-ACTIVE TOURISTS AND SLOVENIAN TOURISTS WITH OTHER MOTIVES OF TRAVELLING

Nataša Slak Valek ; Sveučilište u Mariboru, Fakultet za turizam u Brežicama, Slovenija
Gregor Jurak ; Sveučilište u Ljubljani, Fakultet za sport u Ljubljani, Slovenija
Jakob Bednarik ; Sveučilište u Ljubljani, Fakultet za sport u Ljubljani, Slovenija

Abstract

The purpose of the present study was to examine habits of sports-active tourists from Slovenia where the sports tourism is seen as a new window of opportunity for the development of Slovenian tourism. Furthermore, the differences between sports-active tourists and other types of tourists were analysed on the basis of official data acquired from a Statistical Office of the Republic of Slovenia from 2000 to 2004; the data were analysed using a chi-square method. The results revealed socio-demographic differences and some differences in travel behaviour between sports-active tourists and tourists with other travelling motives. It was found that sports-active tourists choose different types of transportation, they spend more money on sports activities and less on accommodation and there is greater interest in winter sports. These findings have important implications for both academics and even more for those involved in the tourism industry and marketing.

Keywords

sports tourism; Slovenian tourism; travel behaviour

Hrčak ID:

86556

URI

https://hrcak.srce.hr/86556

Publication date:

1.6.2011.

Article data in other languages: croatian

Visits: 1.721 *