Professional paper

Employees as a Basis of Corporate Social Responsibilty

DINKO JOVIĆ ; VISOKA ŠKOLA ZA TRŽIŠNE KOMUNIKACIJE AGORA ZAGREB

Abstract

Difference between declarative approach to corporate social responsibility and dealing with actual ethical background of all business processes are – employees. Modern organizations’ ethics is a phenomenon that should simultaneously be supported by corporate strategic level through ethics management, by
ethical conduct of company management, and by building metagestalt from individual employees’ Gestalt.

Keywords

ethics; management; (Meta)Gestalt; moral influence of higher level

Hrčak ID:

87856

URI

https://hrcak.srce.hr/87856

Publication date:

20.8.2012.

Article data in other languages: croatian

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