Preliminary communication

HOW TO COMMUNICATE AND IMPLEMENT STRATEGIES IN A STRONG ORGANIZATION CULTURE?

Josu Takala
Henry Sivusuo
Juha Leskinen
Jarkko Hirvelä

Abstract

Implementing multi-focused strategies has been found a challenging task. Multiple goals are quite difficult to structure and therefore, to assimilate. These challenges may be even greater in a strong organization culture, where the process of change and structure of organization can be rather challenging. This study suggests a new method that can be used to structure, evaluate and analyse multi-focused strategies. In this constructive case study, an illustrative Sand Cone Model of different levels was developed and their relative importance ratings defined using the AHP method. In the three-stage model development process, experts in strategies and tactics from a military organization were involved. With the help of this visualization model, the implementation of multi-focused strategy was found to have a better fit for strategic decision-making in the case organization.

Keywords

organization culture; communications; strategy; operations and resource management; decision making; Sand Cone Model; Analytic Hierarchy Process (AHP)

Hrčak ID:

8846

URI

https://hrcak.srce.hr/8846

Publication date:

30.6.2006.

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