Professional paper
THE IMPORTANCE OF COMMUNICATION IN THE FUNCTIONING OF AN ORGANIZATION
Zvonimir Jurković
Abstract
Organizations cannot exist without communication. Every human action is a kind of communication,
and thus “not communicating” is also a form of communication. Efficient communication is the
foundation for the internal organization development, but also a key factor of existence in an uncertain
environment. Therefore, communication is an important aspect of manager behaviour as well as of
the functioning of the entire organizational system. Business communication takes place both within
and outside of organizations. A communication event within an organization can have two routes:
a formal and an informal one. To make the organizational communication more successful, it is necessary
for all participants and organization employees to have adequate language skills, to conduct
interactive exercises and to possess intercultural awareness.
Keywords
communication; organization; information technology; communication process; communication barriers
Hrčak ID:
94882
URI
Publication date:
3.12.2012.
Visits: 56.123 *