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Croatian Operational Research Review, Vol. 2 No. 1, 2011.

Original scientific paper

INTERDEPENDENCE BETWEEN RELATIONSHIP QUALITY DIMENSIONS

Mario Pepur orcid id orcid.org/0000-0001-7564-5442 ; Faculty of Economics Split, University of Split, Split, Croatia
Zoran Mihanović ; Faculty of Economics Split, University of Split, Split, Croatia
Josip Arnerić orcid id orcid.org/0000-0002-2901-2609 ; Faculty of Economics Split, University of Split, Split, Croatia

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Abstract

Tourism-dependent economy, unfavourable structure of accommodation and hotel capacity, seasonality of business and liquidity problems indicate importance of the relationships between hotels and banks in Croatia. Since the capital investments in new and modern capacities are necessity, the quality of their relationship
would determine the future of Croatian economy as a whole in the long run. Regarding the capital investments, it is crucially important that cooperation between the employees in both business entities is
based on the satisfaction, trust and commitment. In this way, every potential uncertainty as a consequence of the entity’s actions could be minimized. In this paper, 356 tourist objects are hierarchically clustered
according to the relationship quality dimensions for the purpose of testing the characteristics according to which the clusters significantly differentiate. Consequently, the interdependence between the observed
relationship quality dimensions is examined.

Keywords

business to business marketing; relationship quality; hierarchical clustering

Hrčak ID:

96668

URI

https://hrcak.srce.hr/96668

Publication date:

28.2.2011.

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