Preliminary communication

AN INVESTIGATION OF DESTINATION MANAGEMENT ORGANISATIONS (DMOS) IN CHINA - WITH PARTICULAR REFERENCE TO THE BEIJING TOURISM DEVELOMENT COMMITTEE (BTDC)

Xiaoran Tian ; University of Plymouth
Rong Huang ; University of Plymouth
Graham Busby

Abstract

Destination Management Organisations (DMOs) have been perceived as the most appropriate organisational arrangement to meet fully the experiential needs of visitors. However, one of the perennial problems of destination management has been the extent to which the contribution of DMO efforts to the overall success of the destination can be measured. Tourism is developing rapidly in Beijing since China adopted an open door policy in 1978. Beijing Tourism Development Committee (BTDC), as a DMO in charge of the tourism in Beijing, has been paramount for such success. However, there is lack of research on its nature and role in its tourism industry. Meanwhile, very limited research has been undertaken on its performance measures. This research, therefore, aims to investigate DMOs in China with special reference to Beijing Tourism Development Committee (BTDC). It explores the nature of the DMOs in China. It also evaluates main functions/responsibilities of the DMOs. Performance measures adopted by the DMOs are also assessed.

Keywords

Destination Management Organisation; performance measurement; Beijing Tourism

Hrčak ID:

97050

URI

https://hrcak.srce.hr/97050

Publication date:

1.12.2011.

Article data in other languages: croatian

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