Original scientific paper
APPLICATION OF AHP METHOD FOR THE SELECTION OF BUSINESS PLAN SOFTWARE
Marko Hell
orcid.org/0000-0003-1685-3561
; Faculty of Economics Split, University of Split, Split, Croatia
Mira Krneta
; Croatian Bank for Reconstruction and Development, Zagreb, Croatia
Petar Krneta
; Faculty of Economics Split, University of Split, Split, Croatia
Abstract
This study seeks to determine the importance of tools that are offered within the software (simplicity, help, etc.) and sort them according to your preferences. The results are intended for novice users in business planning. The study was carried out among students who are familiar with the possibilities of five programs for business planning. The students conducted the evaluation in accordance with each of the presented programs that were selected by experts from the problem areas. The practical importance of the results of this research is seen as a recommendation of faculties of economics in procurement of software for business planning for educational purposes. It is possible to apply the already appointed multi criteria (AHP) model to the target group with extensive entrepreneurial experience, with a change to the set of criteria weights.
Keywords
Planning; Multi-criteria; Business planning software
Hrčak ID:
97400
URI
Publication date:
1.2.2013.
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