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Factors of Airline Marketing
Ivan Mišetić
Sanja Steiner
Mirko Tatalović
Abstract
The paper addresses several marketing related notions associatedwith airline strategic planning and positioning. Besideexamining the distinctions between network operator and nicheplayer, this paper treats the state of Croatia Airlines within thereported AEA benchmarking of the specific elements of airlinebusiness. It also studies certain aspects of the air market that influencepricing and demand elasticity, such as the impact oflow cost carriers and the practice of network hubbing.
Keywords
airline marketing; revenue management; benchmarking; pricing and demand elasticity; reservation/distribution system; network hubbing
Hrčak ID:
102116
URI
Publication date:
25.1.2007.
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