Review article
INTERNET MARKETING COMMUNICATION OF TOURIST DESTINATIONS: REVIEW OF DMO WEBSITES IN EUROPE
Iva Slivar
Danijela Križman Pavlović
Abstract
This study focuses on content analyses of internet marketing communication tools and techniques used by Destination Management Organizations (DMOs) on their official websites. The population of the study includes two regional DMOs of six European countries each, situated by the sea, as well as all Croatian regional DMOs also by the sea. The results show that DMOs are not fully applying internet marketing tools and techniques on their official websites in their communication with the market and public.
Keywords
Internet marketing; Communication strategy; DMO's; Europe; Croatia; Destination marketing
Hrčak ID:
104004
URI
Publication date:
1.12.2012.
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