Professional paper

THE ROLE OF COMMUNICATION IN CRISIS MANAGEMENT

Ruža Brčić
Ivan Malbašić
Sana Đukes

Abstract

This paper discusses effective communication between crisis management – employees as a key for making a relationship of trust between these parties, because the crisis is their common business problem. Emphasis is made on the proactive behavior of employees, which is reflected in affirmative support of management, and the impact of transactional, transformational and transcendental leadership of crisis managers on employees proactivity. Special accent is put on the issue of gaining trust of employees in crisis management, where a significant (and crucial) role may have an effective internal comunication. Hence the paper gives some practical recommendations for developing communication skills of crisis managers. It also emphasizes the importance of an offensive strategy of crisis communication directed to employees as primary stakeholders in the stakeholder approach.

Keywords

business crisis; crisis management; communication; employee trust; organizational citizenship behaviour

Hrčak ID:

105611

URI

https://hrcak.srce.hr/105611

Publication date:

5.7.2013.

Article data in other languages: croatian

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