Economic Review, Vol. 64 No. 6, 2013.
Professional paper
RESTRUCTURING OF SALE ADVERTISING INDUSTRY IN CROATIAN RADIO TELEVISION ON THE MEDIA MARKET IN CROATIA
Marko Šarić
Abstract
The paper presents the possibilities of restructuring by selling advertising space Croatian Radio-Television through option models that are adapted to the new media, legal and political circumstances. The aim of the restructuring is to improve business efficiency, increase flexibility and efficiency.
Keywords
Restructuring; selling advertising space; Croatian Radio and Television
Hrčak ID:
113002
URI
Publication date:
15.12.2013.
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