Professional paper

RESTRUCTURING OF SALE ADVERTISING INDUSTRY IN CROATIAN RADIO TELEVISION ON THE MEDIA MARKET IN CROATIA

Marko Šarić

Abstract

The paper presents the possibilities of restructuring by selling advertising space Croatian Radio-Television through option models that are adapted to the new media, legal and political circumstances. The aim of the restructuring is to improve business efficiency, increase flexibility and efficiency.

Keywords

Restructuring; selling advertising space; Croatian Radio and Television

Hrčak ID:

113002

URI

https://hrcak.srce.hr/113002

Publication date:

15.12.2013.

Article data in other languages: croatian

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