Preliminary communication

THE EFFECT OF PERCEIVED QUALITY ON TOURIST BEHAVIOURAL INTENTIONS

Miloš Bigović ; University of Montenegro, Faculty of Economics

Abstract

By examining the relationship between perceived destination quality and tourist behavioural intentions, the main purpose of the current study, which was conducted in Montenegro, is to provide a basis for designing two universal indicator lists – “eight A’s” and “four R’s”. A empirical validation of the formative model supported the validity of the proposed frameworks. The group of eight destination attributes signifi cantly affects perceived quality of a destination’s offerings, which positively relates to tourist behavioural intention: to return to a destination; to recommend a destination; to retell experiences from a destination; to recall experiences from a destination. These fi ndings provide a better understanding of how to measure perceived quality and behavioural intentions at the tourist destination level.

Keywords

perceived quality; behavioural intentions; tourist destination; formative indicators; Montenegro

Hrčak ID:

114424

URI

https://hrcak.srce.hr/114424

Publication date:

1.12.2012.

Article data in other languages: croatian

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