Original scientific paper

Media Literacy in Times of Media Divides

Kaja Žuran ; University of Maribor, Maribor, Slovenia
Marko Ivanišin ; University of Maribor, Maribor, Slovenia

Abstract

We live in a post-modern society, an information society, a society based around knowledge and participation, and above all in a media society. In a media culture where media holds a dominant position, we cannot overlook the emerging idea of a ‘media divide’ within the frame of media education, media literate individuals and the expansion of the traditional concept of media literacy. Firstly, we are in an era of technological revolution, and it is time to consider the meaning and function of media and how we experience it in our everyday life. Secondly, as a society we are subject to intense media invasion and we all need to learn how to use it to our benefit and apply a critical and autonomous perspective towards selecting media content. Otherwise the media divide between the media literate and illiterate will widen; but is there even a chance to overcome the supposed divide between those who are formally media educated and those who are not?

Keywords

media literacy; media education; media divide

Hrčak ID:

118036

URI

https://hrcak.srce.hr/118036

Publication date:

17.12.2013.

Article data in other languages: croatian

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