Original scientific paper
ANALYSIS OF BREEDING MENAGEMENT OF CROATIAN POSAVINA HORSE
Marko Hajenić
Ante Ivanković
orcid.org/0000-0002-2523-8694
; Agronomski fakultet Sveučilišta u Zagrebu, Zagreb, Hrvatska
Abstract
In actual time family farms necessarily need to think about their own development. Interactive Strategic Management is one of the contemporary method of keeping the business economy. The application of strategic planning and leadership of family farms that are included in breeding of indigenous breeds is very usable. In order to assess the development potential of family farms that breed Croatian Posavina horse, as well as the possibilities of applying the model of strategic planning data have been collected about the activities, estimated internal and external factors, potentials of entrepreneurs and possible alternative strategies of farms. It was observed that Croatian Posavina horse breeders have well-developed traditional knowledge and skills, good social network, but lack of integration of modern knowledge, investment capital, high-quality labour force, effective market access and vision of economic development of market. Internal and external analysis of economies shows the difficulty in managment, but not sufficiently operational and performative developed. It is desirable to develop a strategic approach to the management and development of farms, and in this paper we used an interactive model of strategic management as one of the prospective opportunities.
Keywords
strategy; management; development of farm; Croatian Posavina horse
Hrčak ID:
118111
URI
Publication date:
10.2.2014.
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