Original scientific paper

https://doi.org/10.13044/j.sdewes.2014.02.0005

Does Knowledge Contribute to the Acceptance of Demand Response?

Salla Annala ; LUT Energy, Lappeenranta University of Technology, Finland
Satu Viljainen ; LUT Energy, Lappeenranta University of Technology, Finland
Jussi Tuunanen ; LUT Energy, Lappeenranta University of Technology, Finland
Samuli Honkapuro ; LUT Energy, Lappeenranta University of Technology, Finland

Abstract

More flexible demand side would benefit the electricity markets, networks and sustainable power generation in many ways. The success of demand response programs, however, relies on consumer acceptance. This paper reviews previous studies about acceptability of different kinds of residential demand response programs. Furthermore, it discusses whether consumers who are more aware of the principles and benefits of demand response have more positive attitudes towards demand response programs. The results of the literature review and two survey studies suggest that price and security of supply are currently bigger motives to change consumption behaviour than environmental issues and that the savings expected to trigger any action (and to lead to lasting change in behaviour) may be relatively high. Therefore, the framing of demand response programs goals may affect the acceptance. Additionally, consumers seem to prefer simple price structures that remain constant for a long time to more dynamic options.

Keywords

Demand response; Load control; Time-varying prices; Consumer behaviour; Acceptability; Electricity

Hrčak ID:

118505

URI

https://hrcak.srce.hr/118505

Publication date:

27.3.2014.

Visits: 1.433 *