Original scientific paper

Radenko Udovičić ; Media plan institute, Sarajevo, BIH

Abstract

Journalism, at least the way we knew it for more than a century in mainstream media, is in transition. In an effort to keep up with trends in concision of information and multimedia, in panic to maintain market positions, the majority of daily newspapers have adopted shorter, fact-based journalistic forms, characteristic of the internet and other broadcasters. Media content analysis shows that news and reports in all media make up 85 to 95 of journalistic forms of newspapers. Another element that is destroying quality journalism is a deep ethnic and political divide among media which is refl ected in bias and selection of information. An entirely new area of expression of media conduct with increasing infl uence on the conduct of the public are comments on articles on internet portals. Interactivity has made it possible for ordinary citizens to express their opinions. As this is not professional communication and as portals do not have good comment administration, they are full of intolerance speech, to say the least. But what is especially worrying is that more and more citizens are keeping informed via Facebook, i.e. a social network which is a mass medium, however not a medium of professional communication (dissemination), but rather a medium which is based on selection of professionally produced media information and creation and distribution of subjectively produced information and views. Citizen journalism is not journalism. All it is is occasionally welcome assistance, an added value of media, but requiring a lot of caution and verification.

Keywords

Hrčak ID:

118517

URI

https://hrcak.srce.hr/118517

Publication date:

4.6.2012.

Article data in other languages: croatian

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