Preliminary communication
Photo Albums as the Instrumentality of building a popular Myth
Dragan Ćalović
; Faculty of philology, Belgrade University, Serbia
Abstract
The article analyzes the popular myth production. The popular myth is seen as the result of a popular production that uses the material of metalanguage as a secondary semiological system. Unlike the mytification of the myth (Barthes), or the popular use of myth (in the manner of John Fiske), popular myth develops by popular use of the potentials of metalanguage. Popular myth uses the mechanisms of meaning production, that metalanguage develops, to transform its forms into empty signifiers. In that way, the popular myth neutralize the effects of metalanguage, inaugurating an era in which weakens the potentials of ideological textual production.
Keywords
art theory; media theory; myth; philosophy of media; photography; popular culture; semiology; semiotics
Hrčak ID:
125061
URI
Publication date:
15.5.2014.
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