Metallurgy, Vol. 42 No. 2, 2003.
Professional paper
Public Relations on the Internet on the Examples of the Metallurgical Industry in Poland and in the World
A. Kisiołek
C. Kolmasiak
R. Budzik
Abstract
A short history of the development of the WWW and online marketing have been outlined in the article. The work of Public Relations as a promotion-mix tool have been presented. The WWW site has been characterized as a basic tool of communication on the Internet (using the examples of WWW sites in the metallurgical industry in Poland and in the world). Moreover, the target groups of online Public Relations have also been presented.
Keywords
Hrčak ID:
128465
URI
Publication date:
1.4.2003.
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