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Journal of Economic and Social Development, Vol. 1 No. 1, 2014.

Review article

MULTINOMIAL LOGISTIC ANALYSIS OF “SUSU” CONTRIBUTION IN GHANA

Appiah Sarpong

Full text: english pdf 675 Kb

page 96-105

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Abstract

The study employs cumulative multinomial logistic regression model to analyze “susu” (a micro-saving
mechanism for collection of deposits that is common on the West African markets) contribution in
Ghana. Evidence from the analysis of 1,630 contributors randomly sampled indicates that between male
and female contributors, the former are more likely to contribute higher amounts than the latter. The
paper, therefore, avers that “susu” institutions must target their marketing campaigns at incomeearning
males. Additionally, there is evidence to conclude that the number of years of contribution, the
number of years a contributor has been in business, marital status and gender are predictors of ‘susu’
contribution in Ghana.

Keywords

Cedi; Contribution; Gender; Ghana; Marital Status; Microfinance; “Susu”

Hrčak ID:

128533

URI

https://hrcak.srce.hr/128533

Publication date:

1.3.2014.

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