Short communication, Note

Profiling the Gen Y tourist

Alexia Franzidis ; Recreation, Sport Leadership and Tourism Management, University of North Carolina, Wilmington, USA
Nancy Hritz ; Recreation, Sport Leadership and Tourism Management, University of North Carolina, Wilmington, USA

Abstract

Although Generation Y (Gen Y) is seen as an important and influential travel market, it has not featured heavily within academic tourism literature. Therefore, this study seeks to assist with building a profile for the Gen Y tourist. It examines the preferences and behaviors of this cohort; specifically, the sources of information they use and the research they conduct prior to their travels. Data were collected from students studying at a large public university in the United States. Overall, the study found the participants had a preference for shorter vacations, and many had traveled internationally. There was also a direct relationship between a person's previous travel history and year of study with the amount that they traveled. Furthermore, participants placed a high level of importance on conducting research prior to their departure, namely listening or reading the news and looking at weather forecasts.

Keywords

Generation Y; travel preferences; travel research; USA

Hrčak ID:

129481

URI

https://hrcak.srce.hr/129481

Publication date:

31.10.2014.

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