Entrepreneurial learning, Vol. 1 No. 1, 2011.
Original scientific paper
About entrepreneur (bio)ethics within Ulric’s concept of integrative economic ethics
Mile Marinčić
; Srednja škola "Ivan Švear", Ivanić Grad
Abstract
In this paper, we tried to present the idea of “integrative economic ethics” of Peter Ulrich, viewing it in the context of modern ethical trends, and bring the same in connection with the new paradigm of pluriperspectiveness within integrative bioethics. We based the research on contributions brought forth by the Institute for Business Ethics in St. Gallen, the founder and director of which is Peter Ulrich himself. The comparisons that we tried to make with the idea of Hans Küng Weltethos, and Hans Jonas Principle of Responsibility, were supposed to show us that the idea of integrative economic ethics is a continuation of a series within ethical considerations about dealing with serious problems which are and will be faced by the society and the world. Ulrich seeks answers to the question of meaningfulness of our economizing, and the question of how much can our economizing be justified in relation to the others, which would be the question of legitimacy. As a central challenge for integrative economic ethics and its reflection, the question about the environment and inadequate evaluation of the responsibility towards nature can certainly be raised. By that alone, we come to the bioethical viewpoint within the idea of integrative economic ethics. In that way, it unavoidably becomes not only one of the bioethical footholds, but it can be placed within the frames of (integrative) bioethical discourse.
Keywords
Peter Ulrich; integrative economic ethics; principle of responsibility; world ethos; politics; economics; economy; (integrative) bioethics
Hrčak ID:
130102
URI
Publication date:
1.6.2011.
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