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Preliminary communication

The homestay program in Malaysia: Motivation for participation and development impact

Norlida Hanim Mohd Salleh ; School of Economics, Faculty of Economics and Management, National University of Malaysia, Bangi Selangor, Malaysia
Redzuan Othman ; School of Economics, Faculty of Economics and Management, National University of Malaysia, Bangi Selangor, Malaysia
Naufal Nordin ; School of Economics, Faculty of Economics and Management, National University of Malaysia, Bangi Selangor, Malaysia
Siti Hajar Mohd Idris ; School of Economics, Faculty of Economics and Management, National University of Malaysia, Bangi Selangor, Malaysia
Md Shafiin Shukor ; School of Economics, Faculty of Economics and Management, National University of Malaysia, Bangi Selangor, Malaysia


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Abstract

The main purpose of this study is to identify the characteristics and factors affecting the participation and perception of homestay operators about the impact of homestay development on their local communities in Johor. The research instruments used were questionnaires and face to face interviews in 8 major homestay areas. A total of 80 operators were selected via stratified random sampling for the interviews. The study found that majority of the operators in Johor involved in the homestay program are full time operators. Their involvement was driven by various factors such as their own desire to be operators, encouragement from communities, families and associations as well as government incentives. The reasons for being involved in this program are: gaining new experiences, acquiring better source of income, spending their leisure time, improving skills and interests of individuals and the SME businesses they owned. With regard to perception, their homestay operators believed that the development of homestay tourism has positive impacts on their local communities. Based on the 1-5 Likert scale, the impact of cultural heritage is the highest of the overall impacts with a mean score of 4.81, followed by the economic impact with value of 4.80, social and environmental impacts at 4.70 and 4.43, respectively. Overall, from the perspective of homestay operators, the homestay program in Johor has positive impact and is successful. Nonetheless, collaboration and networking with government and private organizations are still needed to further improve the development of homestay program.

Keywords

homestay; heritage and economic impacts; social and environmental impact; community involvement; Malaysia

Hrčak ID:

131939

URI

https://hrcak.srce.hr/131939

Publication date:

23.12.2014.

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