Original scientific paper
DEFINING STRATEGY USING VISION AND MISSION STATEMENTS OF CROATIAN ORGANIZATIONS IN TIMES OF CRISIS
Ana Čuić Tanković
Abstract
The basic subjects of this paper are the mission and
vision statements as well as their connection with the
definition of strategy.
New approaches to strategy development and
implementation studies analyse the possibilities
of adapting strategies to turbulent environments
constantly changing the definition of strategy.
Organizations proclaim the intention of business
through its vision, mission and goals: that is why
vision and mission statements are the starting points
of any attempt of finding a new definition of strategy.
Vision and mission statements of the most successful
Croatian organizations in the year 2011 were analysed
using core analysis. After finding and ranking the most
frequent terms, a new definition of strategy used by
Croatian organizations in time of crisis was presented.
Keywords
Strategy; Turbulent Environments; Vision statement; Mission statement
Hrčak ID:
133136
URI
Publication date:
1.12.2013.
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