Review article
https://doi.org/10.5673/sip.53.1.1
Shopping Centers and the Historic Town Core Transformations: The Case Study of Zadar
Željka Tonković
orcid.org/0000-0002-5972-9491
; Department of Sociology, University of Zadar, Zadar, Croatia
Abstract
Shopping centers are a specific product and symbol of the consumer society and culture and
their appearance one of the most visible signs of the post-socialist cities’ transformation.The
paper points to the connection between the process of decentralization and suburbanization
of retailing and the transformation of the town center. The first objective of the study was to
determine the current condition of the historic center of Zadar with respect to its commercial,
business and tourist functions. In order to determine the structure of business establishments,
fieldwork was conducted within the city center of Zadar. Another objective of the study was
to examine how the actors professionally attached to the historic center perceived its current
state and the main revitalization guidelines. For this purpose, qualitative research was conducted.
Based on the research findings, the paper discusses the changes that take place in the
historic center as well as general guidelines for its revitalization
Keywords
shopping centers; historic city center; public space; revitalization; Zadar
Hrčak ID:
136607
URI
Publication date:
17.3.2015.
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