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Business Ethics in Transition Countries – Cluster Analysis of Behavior and Attitudes

Marina Dabić ; Mechanical Engineering Faculty, J. J. Strossmayer University of Osijek
Mirjana Pejić Bach orcid.org/0000-0003-3899-6707 ; Faculty of Economics and Business, University of Zagreb
Najla Podrug ; Faculty of Economics and Business, University of Zagreb

Abstract

The aim of this article is to obtain a better understanding of people’s attitudes toward ethical issues. We
explored four ethics issues: (1) attitude on ethical issues in general, (2) information manipulation, (3)
environmental issues, and (4) law issues. This study examines variation in attitudes toward ethical issues
based on data collected from questionnaire survey. The data set is composed of people who participated in
the survey. Although firms were randomly selected to participate in the survey, it is not clear to what extent
they apply to the population as a whole; this would be a useful further study. In order to study variation we
used cluster analysis that revealed that people could be divided into three clusters, with distinctive
demographic, economic and attitudinal traits for each cluster. Results could be useful both to policy makers
at the government level, and to managers that are worried that low sensitivity toward ethical issues could
influence firm’s performance.

Keywords

ethics; information manipulation; cluster analysis

Hrčak ID:

137222

URI

https://hrcak.srce.hr/137222

Publication date:

20.5.2006.

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