Professional paper
Individualist and Collectivist Cultures in the Context of Globalization
Ranka Jeknić
Abstract
Starting from defining culture as “the way of living”, and presenting Geert Hofstede's model of the “national culture”, this paper outlines individualism and collectivism as cultural dimensions in Geert Hofstede's model of “national culture”. Three Hofstede's empirical hypotheses have been analysed and questioned. Beside that, the paper presents some of the empirical results obtained during 1998–2002 within the project “School curriculum and characteristics of Croatian national culture”, as unique example of using Geert Hofstede's model of “national culture” in Croatia.
Keywords
CULTURE; INDIVIDUALIST AND COLLECTIVIST CULTURES; GLOBALIZATION; CULTURAL INDIVIDUALISM-COLLECTIVISM DIMENSIONS; GEERT HOFSTEDE'S MODEL OF “NATIONAL CULTURE”
Hrčak ID:
13219
URI
Publication date:
31.12.2006.
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